AI for Marketing Professionals Training Course

Name: Data Analytics Training and Advisory Services Harare
Price range: $$$

AI for Marketing Professionals Training Course is conducted over 5 days.

Objective: Equip marketing professionals with AI-driven tools and strategies to enhance customer engagement, automate campaigns, and optimize decision-making.

Day 1: Introduction to AI in Marketing

Session 1: Understanding AI and Its Role in Marketing (2 hrs)

What is AI? Overview of machine learning, NLP, and predictive analytics
How AI is transforming marketing strategies
Case studies of successful AI marketing campaigns

Session 2: AI-Powered Consumer Insights & Market Research (3 hrs)

Using AI for audience segmentation and customer behavior analysis
Predictive analytics for trend forecasting
Hands-on: Using AI tools like Google Analytics, HubSpot AI, and ChatGPT for market research

Session 3: AI-Driven Customer Journey Mapping (3 hrs)

How AI improves the customer journey
AI for personalization at different touchpoints
Hands-on: Building an AI-powered customer journey map

Day 2: AI-Powered Content Creation & SEO

Session 1: AI in Content Marketing (3 hrs)

AI-driven content generation (text, images, videos)
Tools like Jasper, Copy.ai, and DALL·E for content creation
Hands-on: Generating AI-powered blog posts and visuals

Session 2: AI and SEO Optimization (3 hrs)

AI tools for keyword research and content optimization (e.g., SurferSEO, Clearscope)
AI-driven backlink analysis and ranking predictions
Hands-on: Using AI to optimize content for search engines

Session 3: AI-Powered Social Media Marketing (2 hrs)

AI in social media post scheduling, engagement analysis, and influencer marketing
Hands-on: Using AI tools like Sprout Social, Buffer, and ChatGPT for social media content planning

Day 3: AI for Paid Advertising & Email Marketing

Session 1: AI in Paid Advertising & Programmatic Bidding (3 hrs)

How AI optimizes ad targeting and bidding strategies
Google Ads AI, Facebook AI targeting, and real-time A/B testing
Hands-on: Setting up AI-powered ad campaigns

Session 2: AI for Email Marketing & Personalization (3 hrs)

AI-driven email segmentation, predictive personalization, and automated workflows
Hands-on: Creating AI-powered email campaigns with tools like HubSpot and Mailchimp AI

Session 3: AI for Conversion Rate Optimization (CRO) (2 hrs)

AI-powered landing page optimization
A/B testing automation with AI-driven insights
Hands-on: Testing AI-driven CRO tools

Day 4: AI Ethics, Compliance, and Analytics

Session 1: Ethical AI in Marketing (3 hrs)

Avoiding AI bias in marketing automation
Consumer data privacy, GDPR, and AI compliance
Case studies: Ethical AI dilemmas in marketing

Session 2: AI-Driven Marketing Analytics & ROI Measurement (3 hrs)

How AI helps track and optimize campaign performance
Using AI for customer lifetime value (CLV) and churn prediction
Hands-on: Analyzing campaign performance with AI tools

Session 3: Automating Marketing Workflows with AI (2 hrs)

How AI streamlines repetitive marketing tasks
Hands-on: Automating workflows with AI marketing tools (Zapier, Make, HubSpot AI)

Day 5: AI Strategy & Capstone Project

Session 1: Building an AI Marketing Strategy (3 hrs)

Aligning AI tools with business goals
Developing an AI-powered marketing roadmap
Hands-on: Creating an AI marketing strategy blueprint

Session 2: AI Capstone Project (Team Activity) (3 hrs)

Teams design an AI-driven marketing campaign
Presentation of AI solutions and feedback

Session 3: Future Trends & Certification (2 hrs)

The future of AI in marketing (metaverse, AI influencers, predictive commerce)
Certification ceremony and key takeaways

Key Takeaways:

✅ Leverage AI for data-driven marketing decisions
✅ Automate content, SEO, and paid ads with AI
✅ Enhance customer engagement with AI-powered personalization
✅ Use AI ethically while optimizing performance

8th Floor ZB Chambers
15 George Silundika Avenue,

Harare, Harare 263

Zimbabwe

Phone: 0719397464
Email: info@dataanalysis.co.zw