Why you should learn VBA
Why you should learn VBA explained in simple terms
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Why you should learn VBA explained in simple terms
Other courses to consider
10 principles of data-driven companies presented to you by Data Analysis Training Course and Advisory Services Zimbabwe. Data and analytics are essential to objective, informed decision making. With the right practices in place, companies are able to harness the power of data to provide better service to their customers, optimize their supply chains and understand the effectiveness of their marketing efforts.
Though the benefits of using the right data in just the right ways are obvious, many companies don’t have the right principles in place. The result? Up to 70% of projects don’t come to fruition.
Use these 10 guiding principles to optimize your org to be truly data driven.
Often, organizations will collect a ton of data without considering why—resulting in too much information to make sense of. Spend time at the outset figuring out what answers you’re looking for, why, and what you’ll do with those answers when you get them.
Next, figure out where the answers will come from. The monthly dashboard or spreadsheet you use to find answers is likely riddled with underlying manipulation and transformation, as data analysts manually create spreadsheets every month using data queried from a database where they’ve applied several layers of business logic, and that has been enriched with third-party information.
When gaps or quality issues are uncovered, data-driven organizations take the time to rationalize the problem. This can mean going back to your systems and enforcing more rigid requirements on data entry, or building a new system to capture the desired data. It can also mean more clearly defining the transformation and rationalization steps that need to happen with data before it becomes intelligence.
Once the components are in place to understand what to measure and why, where the information comes from, how its captured and what you need to do to it, it’s time for the who. Modern analytics strategies in particular tend to originate from the business side, meaning that IT is often forced to manage a solution they had no say in. A lack of roles and ownership results in scenarios where projects never get sign off and the infrastructure doesn’t get managed.
Once you’ve figured out the who, you’re primed to execute on your data initiatives.
This is the fun part! Choosing the right display to present and explain data is critical to ensuring that the data gathered is met with understanding and utility. Start with an understanding of which chart best represents how the data should be interpreted. If you’re trying to measure a single measure comparatively, for example, consider a bar chart. A scatterplot is perfect for multiple measures and a line chart works great for time-based analysis.
A single dashboard can have more impact by tending to core design elements like layout, color, typography and size, and is how data visualization goes from “good” to “great”. Some tips:
• Don’t overuse color. It should be used purposefully with mindfulness about the absence of color to ensure the data gets seen.
• Font selection and what words get chosen as companions to the dashboard should have equal importance.
• Keeping size in mind ensures that content gets used.
• Avoid design that is over-the-top and chaotic.
Stories are memorable. They inspire. They communicate the journey and reason behind analysis, and help create empathy and attachment to the outcome. Sharing data stories can become a natural template to inspire new analytics projects, and enhance overall communication and collaboration between different workgroups and silos.
One great way to get started sharing stories is to start a monthly analytics meeting. You could also send out newsletters or hijack a town hall to give a quick update on your analytics projects.
Analytics done right leaves the audience wanting more. “More” can mean a lot of things—and it’s all about future initiatives or enhancements to analytics projects. Focus on these three keys:
1. Delivering more insights
Good analytics starts by answering questions and begs for more insights to be found: more precise questions, more granular details of a subject area and gathering insights for new subject areas.
2. Deeper questions
Instead of monitoring and measuring segregated subject areas, you should start to find relationships among them. Deeper questions are also those that veer into the world of data science, where the conversation shifts from “What happened?” to “What IF this happens?”
3. Enriched data
This means trying to fill in those data gaps identified earlier.
It can be easy to get overwhelmed by the notion that everything needs to be built and perfected on the first go. Data-driven organizations know that data analytics is iterative. That means it’s a process that can and should be repeated. Focus on starting with and connecting the business understanding, layering in the data understanding, taking time to prepare the data and associated analysis, then evaluating the results and deploying. Along this path, it’s not uncommon to go back, start over or repeat the cycle a few times before something is finalized.
Measurement is the key to understanding user behaviors, from consumption to creation. It’s also key to being able to plan for the delivery of the “more”, and is your first line of defense for knowing how you’ll need to scale. The three recommended subject areas to focus on are: user engagement, utilization and performance.
Champions are known for their leadership and evangelism, which means they’re able to amplify the voice of analytics. They understand the mission and the goal—using data to drive decisions. They know that weaving data and facts into strategy is the competitive edge your organization needs to thrive. They’re key to promoting utilisation, adoption and awareness around analytics initiatives.
Once you’ve identified potential champions, continuously work to get them more connected to analytics projects and more involved in the strategy.
Data and analytics are a journey! You can learn more about how to make it a smooth one in our expert-led data analysis training sessions available on demand.
Microsoft Excel Data Analysis Training Course
One trend in data that has taken hold is monetisation. Monetising data refers to how companies can utilise their domain expertise to turn the data they own or have access to into real, tangible business value or new business opportunities. Data monetisation can refer to the act of generating measurable economic benefits from available data sources by way of analytics, or, less commonly, it may refer to the act of monetising data services. In the case of data analytics, typically these benefits appear as revenue or cost savings, but they may also include market share or corporate market value gains.
One could argue that data monetisation for increased company revenue or cost savings is simply the result of being a data-driven organisation. Though that argument isn’t totally wrong, company leaders are taking an increasing interest in the market to explore how data monetisation can drive the innovation of entirely new business models in various different business segments.
One good example of how this process can work is when telecom operators sell data on the positions of rapidly forming clusters of users (picture the conclusion of a sporting event or a concert by the latest YouTube sensation) to taxi companies. This allows taxi cars to be available proactively in the right area when a taxi will most likely be needed. This is a completely new type of business model and customer base for a traditional telecom operator, opening up new types of business and revenues based on available data.
Why you should use data analysis in business
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Data Analysts need to know a whole lot more than just how to crunch numbers. Digging through spreadsheets and connecting the dots are crucial aspects of what a data analyst does, but you’ll also need to know how to communicate and collaborate with others to get your point across, to ensure your team comprehends what’s happening.
What else do data analysts do all day? In this profession, you’re tasked with scouring over large amounts of raw data sets, cleaning that information so that it makes sense, then gleaning business insights and analysis, to turn that information into actionable steps to help your company.
The information you find could help your business in various ways, like improving operational processes, allowing the company to cut back costs, or increasing ways to earn more revenue. For instance, if you were a data analyst in a sporting discipline, your main responsibilities could include using analytical techniques to uncover why certain consumer behavior is prevalent on different game days. In different industry contexts, data always has the power to help solve problems. Because of this, there are endless ways companies utilize data analysts for business needs.
In most cases, the business will not realize the value which data analysis can add to their businesses. Whilst this has not been fully appreciated, the data which businesses generate and collect on a day to day basis provide opportunities for improving their service and hence business performance. It is a pity that despite having data collected on a daily basis in day to day operations, many a business do not even make the effort to utilize the data. Worse still, some do not even collect data or keep records of their operations. T start with let me give an example of how a business can utilize data to improve its performance. Of course, this is not a matter of immediate returns but in business, we need to have a long-term view.
Let us consider company X which is in the business of supplying a seasonal item, raincoats. In 2020 they received 70 requests for quotations of which they managed to secure 15 sales. It is not important whether you consider that a good return or not but let us look ahead. If they have kept a record of all the enquiries, including contact persons, email addresses and phone numbers that means once they have their supplies ready for the next season in 2021, they have a database of 70 customers to contact directly rather than having to wait for enquiries. Moreover, they have should have done some analysis on why they did not get the order in 2020, and will now make the necessary adjustments. Maybe 20 potential clients were lost because they didn’t have PRAZ. Maybe another 10 were lost because they did not have a NOSTRO account. Maybe some were not comfortable with paying 75% as they requested. Or for some, they just did not have the right colour. An analysis of customer feedback from 2020 can help them to make the necessary adjustments and get the order this time. Knowing why they did not get the order last time will improve their chances of getting it this time. With an analysis of how they performed in 2020 and the factors which influenced performance, they can definitely get more business in 2021. For the new season, they can contact customers, making sure to inform them they have resolved the concerns that were a deal-breaker last time. Like “We now have raincoats in stock and we have now registered for PRAZ.” Of course, they will also benefit by contacting the customers who bought from them last time even before they start looking around. Some will give you the order straight away on the strength of the good service in the last year. The result should be an increase in sales from last year. That approach, repeated year after year will see the business grow.
The issue of seasonal products does not only apply to products that are seasonal in nature. Sometimes it is your clients’ use of a product that is seasonal and that same approach of analyzing customer engagements is needed.